Feral Adds Sparkle to the WMS Congress

This October, Feral worked with the World Muscle Society (WMS) to capture the global essence and importance of their 29th Annual Congress in Prague. Our mission? To produce a vibrant suite of content that told the story of this global-gathering, celebrating WMS’s commitment to education, collaboration, and scientific advancement.

 

 

Highlights Reels: Telling the Story of Each Day

The reels were a great success, combining the dynamic visuals and fast-paced editing that we refined whilst delivering sporting content to create engaging recaps of each day. Designed for quick turnaround, they were live within hours, ensuring WMS had fresh content to share with its global community. No opportunity was wasted, and so on top of the daily reels the capture team worked tirelessly gathering content to keep us busy through the winter and into WMS Vienna 2025. See one of favourites here; a week wrap of best bits for the final days highlights. 

 

 

Collaboration and Creativity

Working with WMS was a collaborative journey from start to finish. Together, we designed a creative plan that captured the Congress’s energy while respecting the needs of its participants. Our lean, agile team adapted seamlessly to the event’s busy schedule, ensuring minimal disruption while capturing every critical moment. From daily briefings with WMS to post-production review, communication was at the heart of this project. This close collaboration allowed us to deliver content that truly resonated with the WMS community.

 

 

Bringing the Congress to Stills-Life

Our photographer was at the heart of the action, capturing everything from thought-provoking panel discussions to candid networking moments. The brief was clear: showcase the Congress’s unique atmosphere while highlighting the diversity and inclusivity of its attendees. Each day, we delivered up to 20 high-quality and post produced stills, with a total of 350 stunning photos provided post-event. One highlight for attendees, was the LinkedIn portrait sessions, with people literally queuing out the door . All of these images now form a rich visual archive, reflecting the Congress’s character and the vibrant city of Prague that hosted it.

 

A Celebration of Science and Connection

For Feral, this project was about more than just delivering great content—it was about celebrating the WMS’s work and the incredible individuals who make it happen. Seeing the daily highlights go live, the photos spark excitement and the final films receiving such positive feedback was a proud moment for Feral and our entire team.

 

 

 

Down Time in Prague

Finding  yourself with a bit of time to see Prague was both a surprise and a luxury, one that the Feral team duly took advantage of. Runs along the river, riding electric scooters through the golden city streets and a superb pizzeria-find were all memorable highlights (don’t worry, we also took in some Goulash). 

 

 

“Working with Feral was a real pleasure. The team perfectly combined professionalism and creativity to help us refine our brief and capture everything we needed to. We’ve been blown away by the quality of the resulting films”  Said Catherine Ross, WMS Marketing and Communications Manager

 

 

On to WMS 2025!

As the dust settles on Prague, we’re already looking ahead to Vienna. A huge thank you to the WMS team for trusting us to bring their Congress to life and to the attendees who made this event so special. 

Here’s to 2025 and beyond!

Posted in Film, News