Telling the story of sailing on the Dart, Feral delivers measurable impact for sponsors

For the 2025 edition of Dartmouth Royal Regatta Sailing Week, Feral was tasked with a clear brief: bring the racing and community to life in real time; deliver sponsor value, and grow the event’s profile online. Our answer was a fully integrated video marketing strategy, built around cinematic daily highlights, bespoke feature edits, social-first reels, and real-time social media support.

Working from the Royal Dart Yacht Club and on the water, our producers and editors operated at broadcast pace, with highlights cut and delivered the same day and reactive content pushed live within minutes of the action. This agility meant key stories — from dramatic race moments to intimate, behind-the-scenes features — reached audiences while the excitement was still unfolding.

The results spoke volumes. Across the campaign window, Feral content delivered:

  • 389,000+ video auto-plays across facebook and instagram alone

  • 745% increase in impressions year-on-year

  • 16,000% growth in specific engagement metrics compared to 2024

  • Over 42,000 direct interactions (likes, comments, shares, saves)

  • Sponsor branding seen in over 1.2 million impressions

Reactive content, from dramatic near misses on the water to the spinnaker pole break, which alone generated over 250,000 auto-play views, through to prize-giving celebrations — consistently outperformed expectation, generating the sharpest spikes in engagement. Sponsor visibility surged, with partners like Henri Lloyd, Salcombe Gin, Ancasta and B&G seeing their branding integrated into the heart of the event narrative. Influencer partnerships and shared content extended reach further, ensuring the regatta’s profile travelled well beyond the riverbanks.

Equally important was telling the story for those who were there. Our content didn’t just amplify the racing, it captured the atmosphere, the volunteers, and the community that make the regatta unique. From prize-givings to dockside moments, Feral’s films celebrated the spirit of the event while delivering the hard data that sponsors and organisers need to see.

The outcome was a record-breaking year for digital engagement, with clear evidence of growth against the previous edition. By combining high-end production with a sharp, data-led distribution strategy, Feral helped Dartmouth Royal Regatta Sailing Week 2025 both tell its story and prove its value.

Posted in Film, News